Maurice Lacroix Watch VideosMaurice Lacroix video: AIKONIC
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Unveiling the new AIKONIC, the ultimate expression of AIKON ownership. The new AIKONIC embodies the spirit, delivering precision and a taste of uniqueness.
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The brand behind this video
This video was published on 2025-08-19 on the official Maurice Lacroix YouTube channel and belongs to the playlist “Maurice Lacroix – latest videos”. The brand's history goes back to 1975; today Maurice Lacroix is based in Zurich. Today it belongs to DKSH (majority shareholder). Other Maurice Lacroix collections that appear in the videos: Eliros, Masterpiece and Pontos.
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